Every Girl Matters: How UK Aid match works


The Every Girl Matters appeal runs from 20 November 2020 to 19 February 2021. Throughout that period your donations are being matched, pound for pound, by the UK government.


Find out more, here, on how this UK Aid Match appeal works, and this amazing opportunity to make your support reach even further.


What is UK Aid Match?

UK Aid Match is part of the money designated by the UK government as UK aid. The Foreign, Commonwealth & Development Office (FCDO) uses aid to tackle the global challenges of our time including poverty and disease, mass migration, insecurity and conflict.


UK Aid Match provides opportunities for the UK public to engage with international development issues and have a say in how UK aid is spent. For every £1 donated to a UK Aid Match charity appeal, the government also contributes £1 of UK aid to match it.


To run a UK Aid Match appeal, EMMS International has been successful in a rigorous, competitive application process and subsequently met the UK government’s high standards in a due diligence assessment.

When does UK Aid Match apply?

All eligible donations made by the UK public to the appeal between 20 November 2020 and 19 February 2021 will be doubled by the UK government.

What donations are eligible for match funding?

To be eligible for match funding, donations must be from:

  • Individuals who are residents of the UK

  • Community groups or events

  • Organisations such as Churches, guilds, rotary clubs and schools. Where individual donors are made aware of the government match funding

  • Trusts, as long as each individual who owns the funds agreed to the donation being made as a response to the match funded appeal.


Donations from companies and other private sector organisations are not matchable.


What about Gift Aid?

Gift Aid is not matched, only the donation amount is matched.


However, if eligible, you can still claim Gift Aid on a donation to the appeal. A matched gift of £25, plus Gift Aid is worth £55 during the appeal [£25 gift + £5 Gift Aid + £25 from UK government].

What about regular gifts?

Existing regular gifts are not doubled. However, new gifts or any increase in regular gift value is eligible for matching. New gifts, registered within the appeal period, are doubled for three months.

Where does the money go?

Match funding from the UK government will help families in rural Nepal get the care they need at or close to home. These funds will support the training of healthcare workers, improved services and better access to essential medicines.   Safe in the knowledge that their loved ones are cared for, girls can return to education.


Your donations will also be used to support this vital work in Nepal. If public support exceeds our target then donations might also be used to support similar vital healthcare projects elsewhere. 


Last year, for every £1 of voluntary income, 85p went to our charitable activities. All of our project expenditure is reported annually in our accounts and published to the International Aid Transparency Initiative.

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